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Spotify Social Media Analytics
Project type
Social Listening, Strategic Reporting, Group Research
Date
2025
Location
Boston
Role
Insight Lead, Data Analyst
Led a semester-long analytics project using Meltwater, Communalytic, Social Searcher, and Google Trends to uncover themes in Spotify’s brand visibility and fan conversations. Developed three actionable recommendations focused on K-pop engagement, seasonal campaigns, and exclusive features.
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