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Health Campaign Capstone - Eating Disorder Prevention for Korean Gen Z
Project type
Health Communication Campaign, Strategic Messaging Design
Date
2024
Location
Boston
Role
Campaign Strategist & Designer
Designed a culturally tailored health campaign targeting disordered eating among Korean adolescents on social media. Applied inoculation theory and emotional appeals to resist harmful peer pressure, and used Instagram features with low-literacy-friendly hierarchical messaging to increase comprehension and retention.
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